Ever wandered what it’s like to be a rock star waiting to go on stage before the performance of your life?
January 11, 2010 (BOSTON, MA) – Gillette [PG] today announced that it is partnering with some of the world’s most accepted musicians to turn out Gillette UNCUT, an authentic digital documentary silver screen cycle [...]

Ever wandered what it’s like to be a rock star waiting to go on stage before the performance of your life?

January 11, 2010 (BOSTON, MA) – Gillette [PG] today announced that it is partnering with some of the world’s most accepted musicians to turn out Gillette UNCUT, an authentic digital documentary silver screen cycle which will create its world premiere in Los Angeles in late January, 2010. Shot by celebrated music filmmaker/photographer Danny Clinch, the Gillette UNCUT films will offer fans with a rare glance into the worlds of will.i.am of Black Eyed Peas, country superstar and actor Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects featuring Tyson Ritter.

“Music plays a big part in the lives of young men,” said Steve Fund, Gillette Global Marketing Director. “Gillette UNCUT shows a side of artists that’s rarely, if ever, seen – going backstage to show how they prepare, including styling and grooming, and the moments of doubt they experience before taking the stage.”

The popular musicians featured in the Gillette UNCUT film chain are enjoying a extraordinary year. will.i.am and the Black Eyed Peas recently received several GRAMMY nominations, including Record of The Year and Album of The Year for THE E.N.D. McGraw now has a Top Ten hit on the country charts with “Southern Voice,” and is co-starring with Sandra Bullock in the motion picture hit, The Blind Side. Hoppus and Blink-182 delighted millions of fans by reuniting this summer, and the All-American Rejects a moment ago completed a sold-out concert tour across America.

Clinch – who has filmed music documentaries and music videos for iconic rock bands together with Bruce Springsteen & the E Street Band, Pearl Jam and The Foo Fighters – has captured the stories behind this success in the Gillette UNCUT series. Each Gillette UNCUT documentary film will be unanticipated and revealing – capturing the artists’ judgment and feelings before taking the stage.

The Gillette UNCUT campaign will be supported by a broadcast television partnership with Fuse TV, print ads in SPIN featuring the musicians, and online media partnerships with SPIN.com, Pandora.com, Last.FM and YouTube.com.

In addition to the Gillette UNCUT series, as part of the campaign Gillette will also launch “Shave Like a Rock Star,” a series of tongue-in-cheek shaving tutorials hosted by each artist. “Shave Like a Rock Star” will be integrated on Gillette’s Web site in conjunction with the Gillette UNCUT launch in late January.